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The scarfs allowed fans to receive communication from 1. FC Köln during the game, including them in the real-time action on the pitch.
September 13, 2022
By: DAVID SAVASTANO
Editor, Ink World Magazine
Identiv, Inc. announced its collaboration with collectID to deliver a near field communication (NFC)-enabled immersive fan experience for German football club 1. FC Köln. The activation leverages Identiv’s NFC life-of-garment tags to provide fans with enhanced real-time match day access to exclusive digital content. Fans of the football club who purchased a special ticket to the recent home match, nicknamed the “Innovation Game,” against Italian Club AC Milan were given a team scarf with an e...
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